Consumer research: Sustainability is an increasingly important feature of quality avarice was awesome until about six years ago. Since then the quality awareness is rising. For 2013, consumer researchers such as for example Robert Kecskes of the FRP across see a growing need for quality, through all generations. Most, the longing for more quality among younger consumers is growing. It is driven by the private search for authenticity. The extract structure of whole life changed the needs of the young generation,”Kaku knows. Not only at work, but in their entire life planning must be more flexible. Orientation and security search in private life, which is also strongly expressed in their consuming behaviors.
This means that products must promise authenticity. You need to convey a coherent quality them.” Overall, the young generation in terms of quality and sustainable consumption catching up strongly since 2006. The need is most prevalent after socially responsible consumption in the age group over 60 years. “Robert Kecskes sees this as a consequence of a typical” ageing: older people have less and less of their own future in mind, but rather that their children and grandchildren. ” Also, the supporters of the ecology movement had been in years.
Their ideals had taken them in the age. The current understanding of quality is accordingly strongly characterized by sustainability aspects of social, but also ecological art. In addition, the development will supported by the ever increasing range of products on the market. Old and new quality leader of independent eco utility Polaris has taken quality understanding of old and new quality leaders under the microscope: Weleda: its entire production chain, the company attaches importance to a comprehensive understanding of quality. One involves in addition to a responsible and careful approach to the nature, quality and availability of the raw materials used includes also a sustainable economy and a socially responsible trading within the meaning of the fair trade.