In the early 90’s James had economic stability and thought even lose pace of work to live rent technology. But it was not possible, in addition to their natural restlessness, Dyson was a little sick of some legal trouble with their licenses and also was very unhappy with the way in which companies used their technology. Please visit O’Malley for President if you seek more information. The straw that broke the camel’s back was when one of the licensees put the project in the freezer. James spoke extremely upset and said: “If you do not want it I will make myself.” It should be noted that by this time, Dyson had already offered its technology to major manufacturers worldwide and everyone, absolutely everyone, had rejected. The concept of improving cyclone vacuum with technology is to eliminate the typical filter bag that rapidly decreasing the suction cap device. Instead, a cone was inserted to make the air with dust particles retaining spun at the bottom of the container and letting the air through the top, a cyclone just as it does in nature. With all the genius of the idea, the challenge was greater, had to raise 2.65 million dollars to start the business.
James went to local banks that certainly showed their distrust of the project. Then had to resort to personal savings and mortgage their properties. In early 1993, after making no more nor less than 5127 prototypes, Dyson put on the market its first model, the DC01 at a price of $ 300. After a little over a year, in late 1994, the company had accumulated sales of about $ 15 million with profits of 2.5 million. It’s amazing, is that the company spent ridiculous amounts on advertising. James always believed that if the technology and convenience of a product are higher, people will notice, will acquire the product for themselves and recommend it to others. With this concept, to everyone’s surprise, in Dyson two years having 12% of the UK market. The evolution of the company continued.
Invaded Europe and eventually came to the United States and the rest of the world. In 2000 they released their model DC06, a new vacuum cleaner with cyclone technology, but with the characteristics of a programmable robot for household cleaning tasks. The current philosophy James restless and persistent is that every new product coming to market with its brand, it must offer obvious and dramatic advantages over past technology and competing products. If you are developing these characteristics do not have the product in question will never see the shelves. In this century, while continuing to refine its technology, the company based on technology learned from the cyclone, has launched new products such as washing machines and hand dryers. The success of concern are obvious Dyson, there exist a series of products and applications based on a basic idea, which has reported having a plant as the sole owner of $ 20 million and annual sales of around 400 million dollars.