North Americans

The knowledge on the necessities of the public-target, ally to a good attendance and the use of new technologies, seems to be the key for the growth of ecommerce. Vender products that still need experimentation is a challenge. Culturally, the consumer demands many cares and the store has that to invest in functionality, security and demonstration of the product to try to supply the lack of the cloth prover. While companies already reveal experienced in the retail of fashion for the Internet, others are ventured and started to launch its virtual store or bet in a reformularization of its electronic commerce. Espelhando in diverse cultural factors of success, we can cite the custom that the North Americans have to buy for catalogues. This finished taking the United States consumer to adhere more quickly to the purchase of clothes for the Internet. This way, the context is different. One of the main challenges for the marks is to convince the customer to open hand of the experience of purchase in the point-of-sales, being had direct contact with the products and salesmen, in favor of the comfort and of the praticidade offered by the Internet. Currently, the technology contributes to improve the purchase canals, but it gives credit that this filo, here in Brazil, still has much to develop itself. Exactly with investments weighed, the diffidence in relation to the mode of payment and the politics of delivery, devolution of the merchandise and changes not yet is clear for the consumer. But the evolution of ecommerce and the increase of marks specialized in clothes and accessories that bet in this niche are changing this scene.